Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The Sun
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One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
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Pele Paid $120K To Tie Shoes In World Cup, Sparked Feud Between Puma, Adidas
