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NIKE app now uses AR to scan and measure your feet with perfect accuracy
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Amazon will let you try on digital versions of shoes you want to buy
How Augmented Reality Shopping Could Go Mainstream | Time
Nike is using its new digital studio to build a community of sneakerheads | TechCrunch
Augment Reality — What did Nike do about it? | by Xingyu Jiang | Marketing in the Age of Digital | Medium
Nike Wants Your Sneakers to Fit Better, So It's Using AR | WIRED
/cdn.vox-cdn.com/uploads/chorus_asset/file/16223357/1400x_1.jpg "Nike's new app uses AR to measure your feet to sell you sneakers that fit - The Verge")