View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike's New 'You Can't Stop Us' Ad: Twitter is Awe with Editing and Celebrations of Sports in Times of Coronavirus Nike's New 'You Can't Stop Us' Ad: Twitter is Awe with Editing and Celebrations of Sports in Times of Coronavirus](https://images.news18.com/ibnlive/uploads/2020/07/1596189622_sports-2020-07-31t153007.605.png?im=FitAndFill,width=1200,height=1200)
Nike's New 'You Can't Stop Us' Ad: Twitter is Awe with Editing and Celebrations of Sports in Times of Coronavirus
![Nike on Twitter: "It's only a crazy dream until you do it. Just do it. https://t.co/TT7CzM4RPt https://t.co/XJXzBr2yw5" / Twitter Nike on Twitter: "It's only a crazy dream until you do it. Just do it. https://t.co/TT7CzM4RPt https://t.co/XJXzBr2yw5" / Twitter](https://pbs.twimg.com/media/D0D111dW0AE3IyZ.jpg)
Nike on Twitter: "It's only a crazy dream until you do it. Just do it. https://t.co/TT7CzM4RPt https://t.co/XJXzBr2yw5" / Twitter
![Eunice Yoon's tweet - "#Nike ranks number 1 for searches on #China social media Weibo with 2bln views. Chatter is about how #Canada-born #HongKong star Edison Chen's streetwear brand CLOT canceled Mar Eunice Yoon's tweet - "#Nike ranks number 1 for searches on #China social media Weibo with 2bln views. Chatter is about how #Canada-born #HongKong star Edison Chen's streetwear brand CLOT canceled Mar](https://pbs.twimg.com/media/ExnUSU5VoAAuRxw.jpg)
Eunice Yoon's tweet - "#Nike ranks number 1 for searches on #China social media Weibo with 2bln views. Chatter is about how #Canada-born #HongKong star Edison Chen's streetwear brand CLOT canceled Mar
![black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times](https://m.economictimes.com/thumb/msid-76137535,width-1200,height-900,resizemode-4,imgsize-106027/nike-shared-the-video-with-untilweallwin-adidas-nikes-cut-throat-competitor-in-the-retail-space-shared-the-video-with-the-message-together-is-how-we-move-forward-.jpg)
black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times
![Nike on Twitter: "Raising the bar at the highest level is what they do. They've done it consistently for over 25 years. Congratulations to the USAB WNT for bringing home their 7th Nike on Twitter: "Raising the bar at the highest level is what they do. They've done it consistently for over 25 years. Congratulations to the USAB WNT for bringing home their 7th](https://pbs.twimg.com/media/E8PnUVcVkAAip04.jpg)
Nike on Twitter: "Raising the bar at the highest level is what they do. They've done it consistently for over 25 years. Congratulations to the USAB WNT for bringing home their 7th
![Cristiano Ronaldo tweets Nike advert showing himself as a kid - but he's wearing Adidas clothing - Mirror Online Cristiano Ronaldo tweets Nike advert showing himself as a kid - but he's wearing Adidas clothing - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article10559528.ece/ALTERNATES/s1200c/Cristiano-ronaldo-as-a-boy.jpg)