![LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2015/12/09/15/2F35E03600000578-0-image-a-29_1449674664863.jpg)
LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
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Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success
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NBA legend LeBron James key to Liverpool kit deal with Nike as club eye China sales spike | Football | Sport | Express.co.uk
![LeBron James' record-breaking £330m Nike deal puts NBA star on course to join sporting billionaires club - Mirror Online LeBron James' record-breaking £330m Nike deal puts NBA star on course to join sporting billionaires club - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article6977528.ece/ALTERNATES/n615/LeBron-James.jpg)
LeBron James' record-breaking £330m Nike deal puts NBA star on course to join sporting billionaires club - Mirror Online
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