![B/R Kicks på Twitter: "C. J. McCollum signs multi-year shoe deal with Li-Ning, per @NickDePaula Nike declined to exercise "matching rights" https://t.co/SnIJEt0IkO" / Twitter B/R Kicks på Twitter: "C. J. McCollum signs multi-year shoe deal with Li-Ning, per @NickDePaula Nike declined to exercise "matching rights" https://t.co/SnIJEt0IkO" / Twitter](https://pbs.twimg.com/media/DLjAaYFVAAAhw50.jpg)
B/R Kicks på Twitter: "C. J. McCollum signs multi-year shoe deal with Li-Ning, per @NickDePaula Nike declined to exercise "matching rights" https://t.co/SnIJEt0IkO" / Twitter
![NBPA president CJ McCollum hopes players learn from Kyrie Irving's fallout: “You have to be careful with what you're posting; You have to know exactly what it is" NBPA president CJ McCollum hopes players learn from Kyrie Irving's fallout: “You have to be careful with what you're posting; You have to know exactly what it is"](https://staticg.sportskeeda.com/editor/2022/11/07628-16677988535250-1920.jpg)
NBPA president CJ McCollum hopes players learn from Kyrie Irving's fallout: “You have to be careful with what you're posting; You have to know exactly what it is"
![CJ McCollum's NBA role with ESPN marks the latest in player-media crossover | Sporting News Australia CJ McCollum's NBA role with ESPN marks the latest in player-media crossover | Sporting News Australia](https://library.sportingnews.com/styles/crop_style_16_9_mobile_2x/s3/2022-05/CJ-McCollum-053022-getty-ftr.jpg?h=920929c4&itok=oQTwNl44)
CJ McCollum's NBA role with ESPN marks the latest in player-media crossover | Sporting News Australia
![NBA Trade Options: The Brooklyn Nets could look at CJ McCollum to bolster the roster around the star duo of Kyrie Irving and Kevin Durant NBA Trade Options: The Brooklyn Nets could look at CJ McCollum to bolster the roster around the star duo of Kyrie Irving and Kevin Durant](https://staticc.sportskeeda.com/editor/2020/11/df934-16045024529070.jpg)